When you consider how much time and money is spent on sports, it’s easy to forget how much money has been lost to music.
It’s not just that music has been the go-to entertainment for millions of fans.
It’s also been used as a marketing tool.
There are countless examples, from the Olympics and football to the world cup and NBA finals, where music has played a significant role in getting the audience to buy tickets or participate in the sporting event.
“In many cases, music has helped make sporting events better for fans and in turn helped create a stronger brand image,” said Scott M. Hamer, senior vice president of media, sports and entertainment at the Entertainment Software Association.
That’s why we’ve always worked to make sure music is part of the fabric of every sports product we create.
The Music Industry is Back on TrackThe entertainment industry continues to grow, with music now representing around one-third of all revenues and three-quarters of all spending, according to the Entertainment Industry Association.
And according to Nielsen, the music industry is still the No. 1 revenue generator in the United States, behind only television.
“Music is so pervasive and so ubiquitous that it has taken on a life of its own and that life is a really interesting one,” said Mark T. Wilson, senior VP of marketing at Warner Music.
“It’s about the fans getting to hear their favorite artists, and music is about what you can do to connect with the fans.”
For example, in the past year, concerts have been played in more than 200 countries and territories, and more than 3 million concert tickets have been sold.
But despite the massive growth in concert attendance, it doesn’t appear that music fans are buying music more in concert than they are at sporting events.
“The majority of people are just buying a couple albums or a couple CDs,” Wilson said.
“I would say it’s a lot more about listening and watching than listening and purchasing.”
“It’s very hard to get people to buy a concert ticket,” he added.
“There’s always something else they could be doing that’s more engaging with the experience.
Music is a great medium for people to connect, but they want to be able to connect more directly to their fans.”
While concertgoers can listen to songs they already have, music fans can also listen to music that is fresh, new and exciting.
For example:The U.S. Open Tennis Championships is scheduled to start Saturday, April 15 at the Thomas & Mack Center in St. Louis.
Tickets are on sale now.
But some artists, including Beyonce, Katy Perry and Jay-Z, are planning to play their biggest concerts of the year, while other artists have postponed their concerts.
“It does have a great effect on how people get to hear the music,” said Michael G. Goglia, chief marketing officer of SoundExchange, an online music marketplace.
“They get to be part of this moment of musical history and have a moment with their favorite artist.
They feel like they’re part of something special.
Music has that intangible feeling of being a part of a larger movement.”
But while people enjoy listening to music, they don’t always know what that music means to them.
When it comes to music’s role in a sports fan’s experience, they’re often left in the dark.
For example; if a fan purchases a ticket, but the concert isn’t playing and the artist is on the other side of the world, that means the concert didn’t sell.
Or, the concert ticket buyer could be missing out on the entire experience.
“For most fans, it will feel like a missed opportunity,” said Hamer.
“If a fan is missing out, they probably are not getting the full experience.”
That can lead to frustration.
“People may be like, ‘Wow, this is so much better than what I was expecting.
I could’ve been there and that concert didn´t sell,’ ” Wilson said, “but I was able to listen to the show.
I heard a lot of different people.”
Music fans often want to feel as if they’re a part in a sporting event when it comes time to buy the ticket, so they may not know what it means to the artist.
It can be frustrating for fans to discover the difference between the concert and the concert they were looking forward to.
“When it’s the first time listening to a song, it can be hard to pinpoint what it’s about,” Wilson added.
However, he says fans often find that it is easier to relate to the artists when they hear them on their phones.
“When you’re on your phone, it is easy to relate.
It feels like you’re listening to the person, the song, and the performance,” Wilson explained.”