There are a few other things to consider when looking at the future of the NFL’s helmet ads, but there are two key elements that make them particularly potent.
The first is the NFL is looking to remove helmet ads from all games, and it will likely start with this season’s opener.
The other is that the NFL already has an excellent, and growing, sports content strategy.
The league has been a pioneer in the creation of sports-specific content through its YouTube channel and has long embraced the concept of “sports” and “brand.”
And as long as the NFL continues to embrace the idea of sports content, it will have an unparalleled marketing tool to reach a much broader audience.